Praxis Coaching

How a "Personal Marketing Plan"
And A Personal Coach
Can Be A Winning Combination

By creating and following through on just a few assignments each month, you can energize your personal marketing efforts and get significant results. Over time, "a little bit of marketing" can dramatically increase the firm's growth and profitability, as well as your personal and professional growth.

A Personal Marketing Plan that is written, and that you hold yourself accountable to, can make things happen.

And, when you work with a personal coach, you can accomplish more, faster.

As a service professional, you may want to create your Personal Marketing Plan by focusing on results from these key marketing areas:

Evaluate new opportunities that you have created or encountered
Client satisfaction and retention
Networking with referral sources
Special service areas
Marketing to prospects

Why a Personal Marketing Plan is important. It's important to determine where you are, who you are, what you want to accomplish with whom and how you're going to go about it. When accountants or lawyers find the time to market, they may struggle with which course of action to take for the biggest payoff. You need action steps clearly mapped out.

A program or plan facilitates decision-making as opportunities arise.

Consistent, focused marketing pays off. A structured plan provides the framework. You're busy helping clients meet their goals; you need to do it for yourself, too.

Your plan is customized to your unique talents, goals and values: what works for someone else may not work for you and vice versa.

Why you might want help from a "coach" to achieve this plan. When you work with a "coach" to help you achieve your monthly goals, you spend a few hours each month on the right 20% of the activities for 80% of the results!

A good coach helps you:

identify your most marketable services and develop action steps to promote those services
focus on your most important referral sources and generate ways to thank them and increase referrals
narrow the focus on certain clients and design reviews of their account and business to keep them happy and loyal
troubleshoot concerns about specific clients and their needs addressing important relationship, communication and marketing issues
build prospect lists and map out approaches for reaching them, meeting them, and securing them as clients
use coaching sessions as a tool to get marketing projects off the ground.

One coaching client (an accountant) recently told me that she had "110% more confidence" in calling on prospects after working with me for 90 days. Before her Personal Marketing Plan and coaching, she "dreaded the idea" of marketing of any kind, and now has earned incentive bonus pay for the additional revenue she has generated for the firm as a result of her activities.

In addition, because she is a certified Quickbooks consultant, she is now conducting quarterly seminars helping growing companies manage their inhouse accounting and bookkeeping functions. She has begun to establish a local reputation as the "one to call" in her area for Quickbooks consulting, and her consulting projects have helped pave the way for other accounting and tax work.

You should also expect from your coach:

to provide a valuable, outside perspective
complete confidentiality
to have only your agenda at heart, and not pushing his or her own agenda for you
the opportunity to occasionally "vent," although a coach is NOT a therapist!
to "role-play" situations you want to rehearse before you attempt them
to bring out the best in you, and challenge you to stretch your "comfort zone"
to tailor your sessions to your needs
to communicate the goals of your coaching agreement
to show genuine concern for your welfare and future
to establish clear agreements and keep promises
to demonstrate respect for your perceptions, learning style
to be "present and flexible," attentive to your needs during the coaching session.

Superstars need a coach; Tiger Woods won't go anywhere without his. Businesspeople who are at the "top of their game" are beginning to seek coaching assistance to get to the "next level" of performance. It's a winning combination!


Home About Karen Services Executive Coaching Why Praxis Who We Help How Coaching Helps How We Work Speaking Topics Resources & Information The Coach's Playbook E-Zine Case Studies Articles and Resources Contact Us	How a "Personal Marketing Plan" And A Personal Coach Can Be A Winning Combination By creating and following through on just a few assignments each month, you can energize your personal marketing efforts and get significant results. Over time, "a little bit of marketing" can dramatically increase the firm's growth and profitability, as well as your personal and professional growth. A Personal Marketing Plan that is written, and that you hold yourself accountable to, can make things happen. And, when you work with a personal coach, you can accomplish more, faster. As a service professional, you may want to create your Personal Marketing Plan by focusing on results from these key marketing areas: Evaluate new opportunities that you have created or encountered Client satisfaction and retention Networking with referral sources Special service areas Marketing to prospects Why a Personal Marketing Plan is important. It's important to determine where you are, who you are, what you want to accomplish with whom and how you're going to go about it. When accountants or lawyers find the time to market, they may struggle with which course of action to take for the biggest payoff. You need action steps clearly mapped out. A program or plan facilitates decision-making as opportunities arise. Consistent, focused marketing pays off. A structured plan provides the framework. You're busy helping clients meet their goals; you need to do it for yourself, too. Your plan is customized to your unique talents, goals and values: what works for someone else may not work for you and vice versa. Why you might want help from a "coach" to achieve this plan. When you work with a "coach" to help you achieve your monthly goals, you spend a few hours each month on the right 20% of the activities for 80% of the results! A good coach helps you: identify your most marketable services and develop action steps to promote those services focus on your most important referral sources and generate ways to thank them and increase referrals narrow the focus on certain clients and design reviews of their account and business to keep them happy and loyal troubleshoot concerns about specific clients and their needs addressing important relationship, communication and marketing issues build prospect lists and map out approaches for reaching them, meeting them, and securing them as clients use coaching sessions as a tool to get marketing projects off the ground. One coaching client (an accountant) recently told me that she had "110% more confidence" in calling on prospects after working with me for 90 days. Before her Personal Marketing Plan and coaching, she "dreaded the idea" of marketing of any kind, and now has earned incentive bonus pay for the additional revenue she has generated for the firm as a result of her activities. In addition, because she is a certified Quickbooks consultant, she is now conducting quarterly seminars helping growing companies manage their inhouse accounting and bookkeeping functions. She has begun to establish a local reputation as the "one to call" in her area for Quickbooks consulting, and her consulting projects have helped pave the way for other accounting and tax work. You should also expect from your coach: to provide a valuable, outside perspective complete confidentiality to have only your agenda at heart, and not pushing his or her own agenda for you the opportunity to occasionally "vent," although a coach is NOT a therapist! to "role-play" situations you want to rehearse before you attempt them to bring out the best in you, and challenge you to stretch your "comfort zone" to tailor your sessions to your needs to communicate the goals of your coaching agreement to show genuine concern for your welfare and future to establish clear agreements and keep promises to demonstrate respect for your perceptions, learning style to be "present and flexible," attentive to your needs during the coaching session. Superstars need a coach; Tiger Woods won't go anywhere without his. Businesspeople who are at the "top of their game" are beginning to seek coaching assistance to get to the "next level" of performance. It's a winning combination!